“I LISTEN and I forget.
I see and I remember.
I do and I understand.”

Confucius V Century. B.C.

The European School of Trades was founded in 2006 and is a recognised non profit association.


Its objectives focus on the promotion of historic architectonic heritage and the conservation of place identity, through a series of actions which aim to:


a) promote, develop and protect artisan trades, from all territories, and the know-how of traditional trades, through testimonial, historiographic and experiential research. The association aims to promote the integration of professional training, with reference to local restoration and artisan trades, employee and freelance professional experience within such trades, as well as high school and university education.

b) promote place identity value through study, research, consultation and divulgation.


c) promote the development of human resources, inspired by reward and competitiveness, through research, the drafting and proposal of continuing education skill certification models and instruments.


d) encourage the free movement of citizen-workers in Europe, within the context of different professional skills in the trades and professions sector, by researching, drafting and proposing training and skill certification models recognised at a European level.

by doing

I listen and I forget. I see and I remember. I do and I understand”. This Confucius saying has inspired SEUM to develop a method that is the basis of learning, especially in crafts that have a strong creative and manual component. The SEUM Association develops and carries out training projects by adopting the “Learning by doing” method. Whenever possible, SEUM bases its teaching on a project. The latter therefore becomes a training tool for those who achieve it and for those to whom it is addressed. From project analysis to management, the school operates through a learning route that develops by studying and implementing the project itself together with all the components involved, both in public and private sectors: directors, executives, designers, technicians, operators, workers and students.

Restoring a building through school-yards projects, working with students on urban redevelopment or on-site training as in international cooperation projects, analysis and study of the urban environment involving technicians, economic categories or the inhabitants of that place: all these topics are no longer just educational or learning courses; they have goals and aim at certain results. Only in this way one can speak about a true knowledge and human experience; as Confucius would say: I will understand something only if I do it.


A city is made ​​up of fixed physical elements such as roads, buildings, monuments, etc. and mobile elements, such as people and what they do. The addition of any intangible items such as behaviors, traditions, culture, hospitality , taste etc. to this perception of space determines what can be called “place identity”. In other words, this term identifies all socio-cultural, architectural, linguistic and habitual features that distinguish a place, a habitat, a city.
“Place Character” is sometimes used to describe this concept, as the ancient term “genius loci”, used by the Romans. It refers to a natural as well as a supernatural entity linked to a place inhabited and visited by people, a place that is object of their worship
Place Identity is therefore what we see or perceive and it is first and foremost the fundamental value for all those that were born or live in that place because it interacts with one’s personal identity, nourished by his vitality. Place Identity is indeed as important for all those interacting with it for touristic or business purposes, or for those who live there temporarily, since it influences the judgment and the reasons to return or to stay permanently.

Seum is committed to studying, researching, consulting and promoting Place Identity on the basis of some fundamental principles:
1) the historical, artistic and architectural heritage is the core identity of a place. What has been handed down is the only true capital and its appreciation is an historical, cultural, social and economic duty.
2) the development and implementation of an harmonious urban environment is a daily source of enjoyment for those who live there and is an essential life-anchor for every individual.
3) a strong Place Identity, arising from the enhancement of its historical, artistic and architectural heritage clearly expresses the value of diversity and uniqueness.
4) to support and promote Place Identity can be a powerful tool for a city’s economic growth.